We firmly believe in the power of genuine conversations that produce truly authentic results.

BeReal symbolizes a commitment to authenticity in an environment where such a stance is rare. The meaningful coincidence in our name—“REAL,” which reflects our founders’ names spelled backward—underscores this commitment. It represents our dedication to staying true to oneself and one’s values, a testament to our founding principle. Our approach is about fostering genuine progress through open, honest exchanges.

Rejecting the notion that meaningful change demands a muted voice and a cautious approach to core challenges, Erica and Lene founded BeReal to embody transparency, integrity, and direct communication in driving organizational change and innovation.

With over 35 years of combined experience, the BeReal team has navigated the complexities of innovation across various sectors. This journey has endowed us with invaluable insights and a keen understanding of how to transform promising ideas into tangible outcomes without sacrificing your opinions and thoughts out of fear of being seen as difficult.